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FAQ stands for “Frequently Asked Questions.” An FAQ is a list of commonly asked questions and answers on a website about topics such as hours, shipping and handling, product information, and return policies.

Saves time 

This reason might be the most obvious, but it’s a clear benefit of an FAQ page. Not only does the FAQ page save customers time, it saves employees time as well. Having an FAQ page ensures customers don’t have to sit on the phone for hours waiting for simple answers and employees don’t have to individually answer all questions. 

Companies dedicate a large portion of their budgets to customer service teams. When these teams don’t have to focus on answering the frequently asked questions, they can service other customer issues in a more timely manner. 

Earns trust 

Information is available at the click of a button, but as we all know, information is not always true. Because of this, customers are more skeptical than ever before. They hunt for products by sifting through reviews, looking at the product on multiple websites, and price checking across the internet. 

If your brand seems to understand the customer’s pain point and address it through a seamless user experience, the shopper will become a loyal customer.